NPR reports that Univision won the ratings for three straight weeks this summer, dominating the most coveted demographic of 18-49 year olds.
Over the past few weeks, Univision has aired important soccer tournaments (Copa Oro and CONCACAF). And its 10th annual “Premios Juventud,” a sort of People’s Choice award show, featured a much-tweeted-about performance by Jennifer Lopez and Pitbull.
Mostly, though, viewers are tuning in to watch popular telenovelas imported from Mexico’s Televisa network.
It seems that every week brings us a new story that points to our demographic importance to the American economy, electorate, education system. President Obama is getting ready to shift his conversation to the economy and he hopes to bring us all with him.
Until and unless we insist on a broad focus on opportunity for immigrants and students; on insisting that our country is willing to put its time and resources into caring for its most marginalized citizens; I don’t know how we can address the economy. John Boehner wants us to measure progress in congress by how many laws are repealed. States across the country are stripping women of the kind of agency that can let families succeed economically.
Latinos can lead the way if we can take our clear demographic power and make it political power.